Today’s video comes courtesy of my friend Andy, who sent me the link to this episode of PBS’ Off Book, a webseries that explores experimental and non-traditional art forms. I was really taken by “The Art of Film & TV Title Design,” which features the creators of the Mad Men (Peter Frankfurt and Karin Fong), Zombieland (Ben Conrad), and Blue Valentine (Jim Helton) title sequences. The official description:
The credits are often the first thing we see when we watch a great film or TV show, but the complexity and artistry of title design is rarely discussed. Creators of title sequences are tasked to invent concepts that evoke the core story and themes of the production, and to create a powerful visual experience that pulls the viewer into the film’s world.